Privacy Policy - Tynemouth Market

1. Introduction

Tynemouth Market (“we”, “us”, or “our”) is committed to upholding the highest standards of data privacy and protection. We recognize the importance of safeguarding personal information and are dedicated to maintaining your trust by handling your data in a lawful, transparent, and secure manner. This Privacy Policy outlines how we collect, use, store, and disclose personal data obtained through your use of tynemouth-market.com (the “Website”).

We process your personal data in accordance with all applicable privacy laws and regulations, including the General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”) and the California Consumer Privacy Act of 2018 (“CCPA”), as amended. We respect your rights and put your privacy first.

2. Scope of Policy and Data Controller Role

This Privacy Policy applies to all users and visitors of tynemouth-market.com. It governs the personal data we collect through the Website, through communications with us via email or forms, and through transactions or interactions with our services.

For purposes of the GDPR, the data controller responsible for your personal data is Tynemouth Market, which can be contacted at [email protected].

3. Categories of Data Processed

We process various categories of personal data depending on how you interact with the Website and our services:

a. Usage Data
Includes information about how you interact with the Website, such as your IP address, browser type, operating system, referring URLs, visited pages, session duration, clickstream data, and geographic location derived from IP address.

b. Account Data
Includes personal identifiers you provide during account creation or checkout processes, such as name, postal address, email address, and telephone number.

c. Profile Data
Includes data related to your interaction with the Website, such as your product preferences, purchase history, browsing behavior, and saved favorite items.

d. Communication Data
Includes any information you submit when contacting us, including customer service inquiries, feedback, and chat or email correspondence history.

e. Technical Data
Includes information collected from your device, such as hardware model, operating system and version, browser version and settings, screen resolution, and other system configurations.

f. Transaction Data
Includes payment-related information (excluding full payment card details), delivery address, billing address, order history, and order tracking details.

g. Preference Data
Includes your preferences for receiving marketing communications, newsletter subscriptions, and indicated interests in specific product categories or services.

4. Legal Bases for Processing

We process your personal data in accordance with one or more of the following legal bases:

– Consent: Where you have provided clear, affirmative consent for us to process your data for a specific purpose.
– Contractual Necessity: Where processing is necessary to perform a contract you are party to, or to take steps at your request prior to entering into a contract (e.g. processing your order).
– Legal Obligation: Where processing is necessary to comply with a legal or regulatory obligation.
– Legitimate Interests: Where processing is necessary for our legitimate business interests, provided these interests are not overridden by your fundamental rights and freedoms (e.g., preventing fraud, improving services, securing the Website).

5. Your Rights Under Data Privacy Laws

Subject to applicable law, you have the following rights:

– Right to Access: Request confirmation of whether we are processing your personal data and access to such data.
– Right to Rectification: Request that inaccurate or incomplete personal data be corrected or supplemented.
– Right to Erasure: Request the deletion of your personal data, subject to our legal and contractual obligations.
– Right to Restriction: Request the limitation of processing of your data under certain circumstances.
– Right to Data Portability: Receive a copy of your personal data in a structured, commonly used, and machine-readable format and transmit it to another controller.
– Right to Object: Object to our processing of your personal data when based on our legitimate interests or for direct marketing purposes.
– Right to Non-Discrimination: If you are a California resident, you have the right not to receive discriminatory treatment by us for exercising your CCPA rights.

To exercise any of the above rights, please contact us at [email protected]. We reserve the right to verify your identity before processing any request.

6. Security Measures

We implement robust technical and organizational measures to ensure the security, integrity, and confidentiality of your personal data. These include:

– End-to-end encryption protocols when transmitting data.
– Role-based access controls and authentication.
– Secure servers and firewalls.
– Regular data backups and disaster recovery protocols.
– Employee training and internal policies governing data handling.

Despite these measures, no system is entirely secure. We encourage you to take your own precautions to protect your information.

7. International Data Transfers

Your data may be transferred to and processed in jurisdictions outside of your home country, including countries that may not provide the same level of data protection. Where applicable, we implement appropriate safeguards as required under the GDPR, such as standard contractual clauses or equivalent protective mechanisms. By using the Website, you consent to such international data transfers.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes we collected it for, including to satisfy legal, regulatory, accounting, or reporting requirements. Specific retention periods include:

– Account Data: As long as your account remains active.
– Transaction Data: Retained for a minimum of 7 years in accordance with tax and accounting obligations.
– Communication Data: Retained for up to 3 years after last contact.
– Usage and Technical Data: Anonymized and aggregated after 26 months for analytics purposes.
– Preference Data: As long as marketing preferences remain active, or until unsubscribed.

Data may be anonymized for statistical purposes and retained indefinitely.

9. Cookie Policy

The Website uses cookies and similar tracking technologies to enhance user experience. Types of cookies we use include:

– Essential Cookies: Required for Website functionality and user authentication.
– Functional Cookies: Enable website customization and feature performance.
– Analytical Cookies: Collect aggregated data on usage and performance of the Website (e.g., Google Analytics).
– Performance Cookies: Monitor Website responsiveness and usability.

None of these cookies is used to collect sensitive personal data without your consent.

10. Cookie Management and Compliance

Upon accessing the Website, users are presented with a cookie consent banner compliant with GDPR and CCPA requirements. You may accept or reject non-essential cookies and manage cookie preferences at any time via browser settings or through an on-site cookie preference tool.

Users can also opt-out of targeted advertising cookies from third parties through mechanisms such as the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).

11. Children’s Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect or process personal information from children. If we become aware that we have collected personal data from a child under 13 without verified parental consent, we will take appropriate steps to delete such data. Parents or guardians who believe their child has provided us with personal data should contact us immediately at [email protected].

12. Policy Updates and User Notifications

We reserve the right to update or modify this Privacy Policy at any time. Any material changes will be communicated through appropriate channels, including via notice on tynemouth-market.com. Continued use of the Website constitutes acceptance of any modifications.

13. Contact

If you have any questions, concerns, or wish to exercise your privacy rights under this Policy, you may contact us at:

Email: [email protected]

We are committed to full compliance with applicable privacy laws and providing transparent information concerning your personal data. For any concerns related to this Policy or our data processing practices, please do not hesitate to reach out.